Thursday 2 October 2014

2:00 - 4:00 pm: Opening Ceremony (Salone dei Cinquecento)
Master of Ceremony: Alfredo Pérez de Armiñán, Assistant Director-General for Culture of the United Nations Educational, Scientific and Cultural Organization

Irina Bokova, Director-General of the United Nations Educational, Scientific and Cultural Organization
Dario Franceschini, Minister of Cultural Heritage and Activities and Tourism of Italy
Dario Nardella, Mayor of Florence
Mario Giro, Undersecretary of State, Ministry of Foreign Affairs and International Cooperation of Italy
Sara Nocentini, Representative of the Tuscany Region and Regional Advisor on Culture and Tourism

Keynote Speeches

Mari Elka Pangestu, Minister of Tourism and Creative Economy of the Republic of Indonesia
Olga Kefalogianni, Minister of Tourism of the Hellenic Republic
Vittorio Gregotti, Architect

4:00 - 6:00 pm: Parallel Thematic Panels (Salone dei Cinquecento and Salone dei Duecento)
1)     Culture and Creativity: a Dual Commitment to the Future (Salone dei Cinquecento)

The contribution of culture and creativity to sustainable development has been increasingly acknowledged: its role in shaping identities, alleviating poverty, fostering social inclusion and contributing to the overall well-being of communities, individual self-esteem and quality of life is now at the centre of global debate and policy-making.

This dual recognition requires a commitment from a wide range of public and private sector actors to design and implement policies that invest in human creativity, in knowledge-based societies that stimulate the imagination and innovation; albeit within an environment based on fundamental values and principles of respect for human rights, equality and sustainability. Inclusive economic and social development thus necessitates a system of governance for culture and creativity that meets people’s demands and needs.

In view of the above, the following questions will be addressed by the panel:

  • What conditions need to be in place for the creative sector to fully contribute to inclusive economic and social development?
  • What types of systems of governance for culture and creativity enable development that meets people’s demands and needs?
  • How can we strengthen arguments on the importance of culture and creativity in the global sustainable development agenda debates?
  • What are the challenges for formal and informal education to better provide the next generation with the skills to embrace the dual approach of culture and creativity to development processes?

Moderator: Danielle Cliche, Chief, Section for the Diversity of Cultural Expressions, UNESCO

Rapporteur: Avril Joffe (South Africa), Expert in Cultural Policies and Creative Industries

Zurab Tsereteli (Russian Federation), UNESCO Goodwill Ambassador, President of the Moscow International Foundation for Support to UNESCO
Francesca Merloni (Italy), Director, Festival “Poiesis”
Michael Hawkins (Australia), Executive Chairman, Asia Pacific Screen Awards
Gustavo Buquet (Uruguay), Associate Professor of Creative Economy, CLAEH University of Montevideo
Cristina Ortega Nuere (Spain), President of the Thematic Area “Monitors of Culture” of the European Network of Cultural Administration Training Centres (ENCATC)
Nina Obuljen (Croatia), Researcher at the Institute for Development and International Relations (IMO) in Zagreb

2)     Cultural Industries, Employment and Growth (Salone dei Duecento)

Regardless the economic context, the cultural sector has demonstrated its capacity to effectively drive economic development and create employment.

Investing in the dynamic cultural and creative sectors can help to revitalize local economies in areas that are rich in cultural heritage and that have the potential for vibrant creative industries. Besides heritage tourism, cities may have thriving art and cultural institutions such as museums, the performing arts, and cultural festivals that tap directly into local resources and employ a variety of creative professionals. They can provide opportunities for employment and entrepreneurship in areas that build on existing skills and knowledge. In particular, the cultural and creative industries can offer greater opportunities for livelihood generation among women and marginalized groups, including in crafts or the performing arts.

This potential was highlighted in the Special edition of the United Nations Creative Economy Report, fruit of a partnership between UNESCO and UNDP. This Report focuses on the creative economy at the local level in developing countries. It confirms that all over the world, the creative economy is a motor for economic growth, social inclusion and provides employment and income, while at the same time supporting creativity.

This session will examine the state of the art and future related avenues to achieve sustainable and inclusive economic growth in the cultural sector.

In view of the above, the following questions will be addressed by the panel:

  • How does culture contribute to sustainable economic growth and jobs creation?
  • How can the private sector boost the culture sector and vice-versa?

Moderator: Ana Carla Fonseca (Brazil), Director-General, Garimpo de Soluções

Rapporteur: Giovanna Segre (Italy), Professor of Economics of Culture, University of Venice

Xavier Greffe (France), Professor of Economics, University of Paris La Sorbonne
Olga Kizina (Russian Federation), Director, Creative Industries Agency
Yeshi Lhamo (China), Director of the Department of International Studies of the Research Centre for Cultural Policies of the Chinese Academy of Social Sciences
Marco Tognetti (Italy), Area Manager Strategy and Management, LAMA Development and Cooperation Agency
Lloyd Stanbury (Jamaica),Expert in creative industries development

6:00 – 6:30 pm: Side event – Inauguration of the multimedia exhibition “Supporting Cultural Heritage through Conflict and Transition: Partnering with Afghanistan” (Salone dei Cinquecento)
Evening: Dinner (Cloister of Santa Maria Novella)