Friday 3 October 2014

9:30 - 11:00 am: Plenary: Nurturing Culture for the Sustainable Development of Urban and Rural Areas (Salone dei Cinquecento)
Culture contributes to building capacities needed to achieve transformative change, peace and security in urban and rural environments. This requires vision, tools, resources, education.  It also requires institutions that can overcome challenges posed by distance and remoteness. The urbanization model of development has expanded beyond its limits and is being rethought. Successful strategies are emerging that put key development goals at their core: poverty reduction, gender equality, social justice, risk reduction and quality of life. A culturally sensitive, gendered approach to development has proven to facilitate change in urban and rural areas by empowering marginalized individuals and communities to participate in cultural and political life. In addition, creativity inspires new imaginations of the urban that can transform citizens’ sense of place and sense of self.

The following questions will be addressed in the plenary:

  • What are the capacities of cities to use culture and creativity to inspire rather than respond to social and economic change, thus enhancing their resilience and development potential?
  • How have decision makers at the urban and rural level promoted inclusive sustainable and equitable change in all areas of development?
  • What impact and reach can a new global Urban Agenda have and how can we ensure that culture and creativity are at its core?

Moderator: Francesco Bandarin (Italy), Special Advisor to the UNESCO Director-General

Keynote speeches:
Elizabeta Kanceska-Milevska, Minister of Culture of the former Yugoslav Republic of Macedonia
Mabel Causarano, Minister, Executive Secretary, National Secretary for Culture of Paraguay
Peter N. Ives (United States of America), Mayor of Santa Fe, UNESCO Creative City of Folk Arts, Crafts and Design
Catarina Vaz Pinto (Portugal), Deputy Mayor on Culture of Lisbon, representative of Agenda 21 for Culture – United Cities and Local Governments (UCLG)
Jyoti Hosagrahar (India), UNESCO Chair at Srishti, India; Professor at Columbia University, Director of Sustainable Urbanism International

11:00 am – 1:00 pm: Parallel Thematic Panels (Salone dei Cinquecento and Salone dei Duecento)
3)     Innovation, Technology and Know-How for Sustainable Futures (Salone dei Cinquecento)

Encouraging and fostering innovation has become an imperative of our times and prerequisite for maintaining competitiveness in a globalized world. Innovation, understood as imagination or invention, is a unique renewable resource that can lead not only to new products but also to new ways of life, new ways of organizing and perceiving our societies and environment. Increased consumption and the unsustainable use of scarce resources around the world necessitate innovative solutions that draw upon the imagination, technologies and know-how developed in different fields. The cultural sector innovates when it is inspired from and uses know-how found from other sectors. The interaction between the arts and culture with all areas of the economy has also proven to further enrich societies and open up development opportunities, making the local attractive globally. The know-how specific to these sectors constitutes rare and fragile skills – savoir faire – that must be developed and sustained. This is necessary to promote diversity and protect against standardization of cultural resources, including food. Tapping into diverse cultural assets, resources, know-how and skills, that effectively contribute to making globalisation a more positive force for all the world’s peoples, of present and future generations, is among the challenges today. In this respect, it is necessary to create the conditions enabling creativity and innovation, notably through formal and informal education, professionalization, as well as guidance and support mechanisms. In this light, global networks such as the UNESCO Cities of Gastronomyare recognized for undertaking tangible measures to promote its local food and culture in an integrated manner with innovation and technology.

In view of the above, the following questions will be addressed by the panel:

  • How should transmission of know-how be integrated in specialized training and informal education?
  • What measures can be taken to encourage the use and dissemination of new technologies for transmitting know-how?
  • How to pass on to young people the links between know-how and innovation?
  • What can we learn from assets, resources and skills of other sectors such as food to address sustainability challenges in the culture sector?

Moderator: Paolo Galluzzi (Italy), Director, Museum of Science History of Florence

Rapporteur: Ritu Sethi (India), Director, Craft Revival Trust

Maurizio Di Stefano (Italy), President, ICOMOS Italy
Chen Jing (China), Secretary-General, World Crafts Council
Aizhan Bekkulova (Kazakhstan), Chairperson, Union of Artisans of Kazakhstan
Alice Perlini (Italy), Expert in the management of programmes of cooperation for development
Josh Nyapimbi (Zimbabwe), Executive Director of Nhimbe Trust
Yasmeen Lari (Pakistan), Chief Executive, Heritage Foundation of Pakistan
Vincenzo Russo (Italy), Associate Professor, Member of the Scientific Committee of the EXPO 2015
Tran Tuyet Lan (Vietnam), General Manager, Craft Link

4)     The Power of Culture for Inclusive Societies (Salone dei Duecento)

The issue of socially inclusive development is an area where the need for culturally-sensitive policies is widely acknowledged. People are able to define themselves in society and more fully realize their aspirations when respect for cultural diversity is guaranteed. Of particular significance in this regard is the role that culture plays in enlarging people’s capabilities to “lead the lives they have reason to value” through full participation in cultural life and access to cultural assets and resources in all their diversity.

In particular, the recognition of and respect for cultural diversity is fundamental to fostering social inclusion, ensuring peace and preventing tensions and conflicts between communities emerging from situations of exclusion and discrimination, and ultimately to fostering stability.

Promoting cultural diversity in national and international policies fosters social inclusion and equity. Culture-aware and culture-sensitive policies and operations are likely to yield equitable outcomes and inclusiveness. Culture-led projects have proven their effectiveness in addressing violence, especially among the youth.

In view of the above, the following questions will be addressed by the panel:

  • What culture-led policies can enable and drive social cohesion and inclusion?
  • How can the impact and effectiveness of these policies be measured?
  • Can the social agenda be successful without a central role for culture?

Moderator: Carlos Javier Villaseñor Anaya (Mexico), President, Cultural Interactivity and Development

Rapporteur: Jenny Fatou Mbaye (Senegal), Postdoctoral Fellow – African Urban Cultural Economy, African Centre for Cities, University of Cape Town

Yordanka Fandakova (Bulgaria), Mayor of Sofia
Elsebeth Krogh (Denmark), Director, Danish Centre for Culture and Development
Faumuina Felolini Tafuna’i (Samoa), Media Specialist, Women in Business Development Inc.
Stefano Boeri (Italy), Architect
Christiaan De Beukelaer (Belgium),PHD Candidate and Teaching Assistant, University of Leeds
Carol Lawes (Jamaica), Expert in Cultural Policies
Frédéric Jacquemin (Belgium), Director, Africalia

1:00 - 3:00 pm: Lunch (Brunelleschi Big Cloister in Santa Croce)
3:00 - 5:00 pm: Parallel Thematic Panels (Salone dei Cinquecento and Salone dei Duecento)
5)     New Approaches to Measuring Change (Salone dei Cinquecento)

The effective inclusion of culture in national and international development strategies requires progress in the production of new information and data to show, explore and assess multiple, rich and varied forms of the contribution of culture to development processes, recognizing the complexity of this task and its challenges without compromising the action.

In an environment where indicators are used to set standards for development policies, the difficulty in constructing a comprehensive set of indicators and other tools to measure the role of culture is of essence.

In consequence, identifying new approaches to measuring change in culture, both in quantitative and qualitative terms, is of primary importance to illustrate the effectiveness of development policies and strategies.

As a first step to addressing these challenges, UNESCO has developed a tool intended to demonstrate, through facts and figures the multidimensional contribution of culture to national development processes. Taking stock of previous efforts to build indicators and using the UNESCO 2009 Framework for Cultural Statistics as a standard, the Culture for Development Indicators (CDIS) methodology was developed though a highly participative process involving international experts, local country teams, National Statistical Offices and other stakeholders.

As a result, the construction of twenty-two CDIS indicators offers an overview of economic inputs, looks at issues of access and participation, equality and inclusion, thus tapping into the multifaceted contribution of culture and the creative economy to sustainable development objectives.

In view of the above, the following questions will be addressed by the panel:

  • What strategies can allow measuring change in the cultural sector?
  • How do different definitions of culture and development impact the possibility to measure change?
  • How do we measure the long-term impact of culture using tools which favour the immediate impact?

Moderator: Ra-Sablga Seydou Ouedraogo (Burkina Faso), Coordinator of the Institute FREE Afrik, Economics for Freedom Burkina Faso

Rapporteur: Hector Schargorodsky (Argentina),Director of the Cultural Observatory, Faculty of Economical Sciences, University of Buenos Aires

David Throsby (Australia), Professor of Economics at Macquarie University, Sydney
Guiomar Alonso Cano, Chief of the Culture Unit, UNESCO Office in Dakar
Yago Namaro (Burkina Faso), Statistician, Center of Statistics of the Union économique et monétaire ouest-africaine
Omar López (Colombia), International Expert on Culture for Development Indicators
Michael Soendermann (Germany), Statistical Adviser of the Council of Europe
Alfonso Castellanos Ribot (Mexico), Expert in Cultural Statistics and Indicators
Xiong Chengyu (China), Director, National Research Center of Cultural Industries in Tsinghua University
Pierluigi Sacco (Italy), Professor of Economy of Culture, IULM University (Milan)

6)     Investing in Culture (Salone dei Duecento)

Financing represents one of the key challenges the cultural and creative industries sector is confronted with.

The cultural sector offers a great and unexplored potential for investments. Partnerships in the area of culture can bridge the funding gap of public entities, provide interesting investment opportunities for the private sector, but require environmentally and socially sound approaches that respect and benefit local communities.

Such partnerships require the development of national legal, institutional, policy and administrative enabling environments, and offer opportunities to develop capacities, transfer of knowledge and excellence, and foster entrepreneurship.

In view of the above, the following questions will be addressed by the panel:

  • In which ways can we create win-win innovative, sustainable and equitable partnerships between private and public actors?
  • What mechanisms can encourage investments in culture and cultural industries?
  • What are the challenges in accessing funding for culture, cultural industries and the creative sector?

Moderator: Keith Nurse (Barbados), Executive Director, UWI Consulting inc.

Rapporteur: Naima Lahbil (Morocco), Expert in Economy of Heritage

Andy Pratt (United Kingdom), Professor of Cultural Economy, University of London
John Delaney (United States of America), Senior Vice President, Sales & Marketing, Seabourn Cruise Line Limited
Stefano Baia Curioni (Italy), Professor of Economy of Art and Culture, Bocconi University
Lê Quốc Vinh (Vietnam), Chairman and Chief Executive Officer, Le Group of Companies
Rodolfo Hamawi (Argentina), Director, National Directorate for Cultural Industries
Julie Chaizemartin (France), President, Fonds Culturel Arts & Ouvrages

5:00 - 6:00 pm: Round Table on “Safeguarding Cultural Heritage for Sustainable Development and Peace Building: Success Stories of Italy-UNESCO Cooperation” (Salone dei Cinquecento)
Evening: Dinner (Villa della Petraia)